Yes. Yes, it can.
So what is Shopping on Instagram? In a nutshell, it allows you to link photos on your Instagram account to products for sale on your Store.
As a bonus, this feature doesn’t require an Instagram plugin or anything more than you have already if you’re using the Facebook for WooCommerce extension.
I already had the Facebook extension installed from when it was first launched so that part of having a Shop on Facebook was already set up.
Getting set up and approved
Make sure you have your WooCommerce store connected to an authorized Facebook Page, then in the Instagram app either create a new account for your business or convert your personal account to a business account.
After you have an account, you will need to be approved. This process can take a few hours or days and depends on Instagram approving your account. If you have any question, ask the team over there.
Once that process has happened, you will receive a push notification that you have been approved.
Tagging and publishing
Congratulations, you can now start tagging products from your store in images on the site!
You will want to then connect your Facebook Shop to the Instagram Business Account.
Head over to your Instagram profile using the app, then click on the cog icon on the top right. Scroll to Shopping, then select the source of your products.
Instagram has a help document about how to how to tag for more information.
Here is a video of the process of tagging once you have a Facebook Shop connected.
The finished product will now look like this screenshot:
Why aren’t my products showing up? Products will only show for tagging when they are synced to your Facebook Shop using the Facebook for WooCommerce extension.
Why do my desktop viewers not see any tagged products? Shopping on Instagram is only available within the Instagram app for now.
The Instagram post is only showing on Facebook as a photo, why? This is part of the sharing option on Instagram, the post is shared on Facebook. You can still tag that regular post with the Facebook Shop product. You can view the Coffee Machine product tagged in the post which was shared in the video, here. This was tagged on Facebook after publishing via Instagram.